Brand/Logos Guide

  • Purpose

    West Des Moines Community Schools (WDMCS) has created a brand/logo usage guide with the intent to clarify and maintain management of official district brand elements/logos. 

    This guide is intended to be a resource for individuals and/or groups considering or currently leading a district-related or associated activity.  By providing guidelines for brand usage, our goal is to create a consistent, identifiable, and respected brand presence. In order to accomplish this, it is important that all District-associated groups respect and follow these guidelines. This document will be made readily available to the public and, as such, we expect it to be followed.

    Our hope is this guide will streamline branding questions and resources, offering each group choices and direction for promoting their activities.


  • Brand Usage Requirements

    All WDMCS activity organizations—both District-Sponsored/Affiliate and registered Non-District-Sponsored—are required to follow the WDMCS brand guidelines for use on uniforms, signs, apparel, website, collateral, and any other promotional products. Organizations are also required to work with WDMCS Approved Vendors for production of promotional materials using WDMCS branding. All WDMCS Approved Vendors are provided brand guidelines and have been given exclusive permission to use WDMCS district and activities logos. If you wish to work with a vendor that is not currently on the Approved Vendor List, please refer them to the WDMCS Vendor Application and Approval Process.

Last Modified on March 16, 2021