Staff in charge of the distict website holding The Blue and Gold Award

WDMCS Earns School Public Relations Awards

The West Des Moines Community Schools (WDMCS) earned the Blue and Gold Award for best entry in the website category at the annual Iowa School Public Relations Association Communications Contest Awards Night on April 9. WDMCS was awarded for its Valley High School website. The district and WDMCS Community Education also received five Awards of Excellence and an Award of Merit.

Judges’ comments for the website included, “This website has a great design with an extreme amount of information available. Perusing this site gave me an impression of a school with pride, that provides students with many opportunities to be involved as well as a school that provides student with an excellent education.”

Judges’ comments for the website also said, “The website communicates the who, what, when, where and why of Valley High School in an easy to read eye-catching way. The website is indicative of the strong commitment to effective communications with parents, students, employees and the community.”

The districted earned Awards of Excellence in the writing category for the WDMCS Boundary Study and the video category for the student-made “New Tech Network @ WDMCS” video. The WDMCS Boundary Study earned an Award of Merit in the Public Engagement/Parent & Community Involvement Programs & Initiatives category.

Community Education received Awards of Excellence in the website category for the Silver Cord Online Application, the Special Purpose Publications category for the Summer Learning Catalog and the Marketing Materials category for Tiger Cubs Registration.

School districts from around the state submit their work for multiple categories to the contest each year. This year, the entries were scored by public relations professionals from Kansas. Entries are scored for design, clarity, quality in writing, overall effect and evaluation. Based on the scores, the entries receive an Award of Merit or an Award of Excellence, with the highest scoring entry in each category receiving the Blue and Gold Award.