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The mission of Business and Marketing Education is to ensure that all individuals have access to an education which provides opportunities to prepare for successful career entry, advancement, and/or continued education. Business Education must meet the current and future personal and professional needs of students.
In preparing students and retraining workers for a changing work environment, business education provides opportunities to promote flexibility and adaptability in meeting new challenges. In addition, business education will continue to maintain a human perspective in a technological environment.
These lifelong learning skills will empower all students for the choices and challenges of the 21st century.
Business and marketing education classes provide students with the information and skills needed to enter the workforce either immediately after graduation or after pursuing further education.
A business education curriculum provides a strong foundation in such traditional areas as accounting, basic business, business communication, business law, consumer economics education, data and information processing, economics, management, marketing, and office support systems. These areas will continue to be an important part of the curriculum, although some will need to be presented using different delivery systems such as microcomputers, modular course offerings, interactive video, and software simulations.
Because of the rapid growth in entrepreneurship, the business curriculum must provide more opportunities to develop the knowledge and skills needed to establish and manage a business.
Business and marketing education courses provide students with many benefits. These courses teach workplace basics, career awareness, job training, higher order thinking skills, interpersonal skills, and lifelong learning. Some specific examples include:
- Basic personal skills such as: personal financial management; understanding of various types of insurance; understanding of basic business contracts; ability to complete job applications and basic forms; calculate interest; type reports; interact with computers.
- Preparation for entry into employment and advancement opportunities within the workplace for all careers.
- Interpersonal skills of leadership, team work, employee relations, self-esteem.
- Communication skills of effective writing, grammar/spelling/punctuation, correct document format, verbal and nonverbal communication.
- Economic understanding of economic systems, concepts, terms, and world economics.’
- An appreciation for the role of business operations and work ethics.
- Basic skill development for better performance academically through application courses
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