Expansion (13)
• Too fast, too much
• Urban sprawl
• Too many shopping facilities – saturation and
consumerism
• Growing too big for what we can provide for
• Growing too rapidly without coordination
• Jordan Creek Mall may have negative effect on other
malls, Valley Junction and metro area
Business (9)
• Need to attract small businesses
to fill strip malls
• Strengthen business partnerships
• Need more mentoring
• Need more diversity in businesses
• Jordan Creek Mall will be economic boost
• Expansion caused by good employment
• Need small businesses
• Lack of development in Valley Junction causing decline
Planning (3)
• Continue planning to deter problems
and maintain benefits of growth
• Need long term economic planning
• Evaluate sustainability
• Tendency is “more is better”